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Downtown Innovation Hub Redubbed 'Distillery Labs'
Downtown Innovation Hub Redubbed 'Distillery Labs'

The Peoria Innovation Hub is now officially redubbed Distillery Labs.

The name is a nod to Peoria's past as the whiskey capital of the world.

"We thought about our own story here in the Peoria region. And you know, you can't really think about Peoria without thinking about our distilling past," said Greater Peoria Economic Development Council CEO Chris Setti.

The former ICC Thomas Building in downtown Peoria is envisioned as an innovation space for small to medium-sized companies getting off the ground.

Setti said that's something the region, which has traditionally been reliant on large employers like Caterpillar, needs.

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Peoria Innovation Hub unveils new name and brand
Peoria Innovation Hub unveils new name and brand

PEORIA, Ill. (WMBD) — Business leaders “gathered” virtually Wednesday to announce a $10 million grant is funding the rebranding of Peoria Innovation Hub.

The innovation and entrepreneurial center will now be called Distillery Lab. It will be located at the Thomas Building in downtown Peoria. Leaders say it will be a “tech, innovation, and incubation community designed to foster opportunity throughout the Peoria region.”

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